Las Vegas, Nevada - Rock Racing will introduce new partnerships with leading industry companies and unveil a full product line including three bicycle models, components, wheels, tires, helmets, shoes, kits, cycling lifestyle apparel and isotonic sports drinks.
The invitation-only function will be held at Blush Boutique Nightclub at the Wynn Las Vegas, with a first look preview held exclusively for media from 8-9 p.m.
Rock Racing Owner Michael Ball said the debut of the Rock Racing product line marries an extremely successful cycling program and brand with some of the most respected companies in the cycling industry.
“It was important for us to create quality products and give the consumer a superior experience right off the shelf,” said Ball. “We’ve partnered with the top companies in the business, incorporated the latest technology and worked with manufacturing leaders to bring the Rock Racing aesthetic to market. With the debut of the Rock Racing Special Edition bikes and gear, it’s safe to say pros and the everyday cyclists using our products will have the best experience possible on a bike. ”
