Hincapie Sportswear Sponsors BMC Racing Team for 2010 with Premium Cycling Apparel and Accessories
George Hincapie Signs 2-Year Contract with BMC Racing Team
Greenville, SC — Hincapie Sportswear (Hincapie), manufacturer and marketer of distinctive clothing for the performance cyclist, has signed a sponsorship deal with the BMC Racing Team (BMC) for 2010. Hincapie will provide BMC with premium cycling apparel and accessories, Hincapie Premium Denim and Hincapie SkinDefense SPF 30 Sunscreen.
“We’re very excited about our new partnership with BMC Racing,” said Rich Hincapie, president of Hincapie Sportswear. “This is an awesome opportunity for us to showcase our products to the entire world through the team and the new relationship. We’re especially excited that George will be able to finally race and train in his own apparel.”
Tour de France stage winner and recently crowned US Professional Road Race Champion, George Hincapie has signed a two year contract with the BMC Racing Team. He will be racing in Hincapie Sportswear apparel for the first time in his long career.
In addition to providing premium cycling apparel to the team, Hincapie will also partner with BMC to open several retail stores throughout Europe that will feature BMC bicycles and Hincapie apparel. This retail activation will help take the team and the brands to the next level. Look for more details on the stores in the spring of 2010.
“I’m very excited to be racing in Hincapie apparel next year,” said George Hincapie, 5- time Olympian and co-owner of Hincapie Sportswear. “I love the stuff we make and I haven’t been able to wear it that much on my other teams. The team opportunity is great for me as well. I started my professional cycling career with Jim Ochowicz, and I’m pleased to be joining him again.”
Hincapie plans to make BMC Cycling Team apparel available to the public through Hincapie dealers and on the company’s website, www.Hincapie.com. Look for the new apparel design to be announced soon.
