Las Vegas, Nevada - Rock Racing will introduce new partnerships with leading industry companies and unveil a full product line including three bicycle models, components, wheels, tires, helmets, shoes, kits, cycling lifestyle apparel and isotonic sports drinks.

The invitation-only function will be held at Blush Boutique Nightclub at the Wynn Las Vegas, with a first look preview held exclusively for media from 8-9 p.m.

Rock Racing Owner Michael Ball said the debut of the Rock Racing product line marries an extremely successful cycling program and brand with some of the most respected companies in the cycling industry.

“It was important for us to create quality products and give the consumer a superior experience right off the shelf,” said Ball. “We’ve partnered with the top companies in the business, incorporated the latest technology and worked with manufacturing leaders to bring the Rock Racing aesthetic to market. With the debut of the Rock Racing Special Edition bikes and gear, it’s safe to say pros and the everyday cyclists using our products will have the best experience possible on a bike. ”

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Louis Garneau introduces the Carbon X-Lite, a new innovative lightweight road cycling shoe, developed with innovative design technology.

In an effort to drastically reduce the weight, the new Carbon X-Lite is feather lightweight with the power transfer needed by competitive cyclists. The shoe weighs in at an amazing 196 grams, the lightest Louis Garneau cycling shoe to date.

“The new Carbon X-Lite will allow cyclists to better their cycling performance by reducing weight without sacrificing power,” said Pierre Perron, International Marketing Director. “We’ve stretched the limits of shoe technology and continue to push the boundaries. The Carbon X- Lite represents our continued evolution as an innovative cycling company.”

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George Hincapie Signs 2-Year Contract with BMC Racing Team

Greenville, SC — Hincapie Sportswear (Hincapie), manufacturer and marketer of distinctive clothing for the performance cyclist, has signed a sponsorship deal with the BMC Racing Team (BMC) for 2010. Hincapie will provide BMC with premium cycling apparel and accessories, Hincapie Premium Denim and Hincapie SkinDefense SPF 30 Sunscreen.

“We’re very excited about our new partnership with BMC Racing,” said Rich Hincapie, president of Hincapie Sportswear. “This is an awesome opportunity for us to showcase our products to the entire world through the team and the new relationship. We’re especially excited that George will be able to finally race and train in his own apparel.”

Tour de France stage winner and recently crowned US Professional Road Race Champion, George Hincapie has signed a two year contract with the BMC Racing Team. He will be racing in Hincapie Sportswear apparel for the first time in his long career.

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With many category-specific events and show features, Interbike continues to serve as the annual gathering place for the cycling industry

SAN JUAN CAPISTRANO, Calif. - Interbike continues to be the place for gathering members of the bike industry at the 2009 Interbike International Expo and Outdoor Demo in Las Vegas the week of September 21-25. While at the five-day event, attendees and media will see the latest products and technologies from every major bicycle, component and accessory manufacturer in the cycling industry.

“This year’s Interbike is shaping up to be among our strongest shows,” said Andy Tompkins, Interbike’s show director. “Just as in years past, attendees will have the opportunity to meet with all their key suppliers along with enjoying the comradery and networking the show naturally provides. Regardless of individual sales and marketing strategies, manufacturers recognize the value of participating in the week-long industry event. We are looking forward to another successful show.”

Advanced Sports Inc. is one of the 1,100 brands preparing to participate in next month’s industry event.

“Interbike provides us the opportunity to tell our complete brand story and meet new and existing customers, especially with our Breezer, SE and Kestrel lines,” said Pat Cunnane, president of Advanced Sports, Inc., parent company of Breezer, Fuji, Kestrel and SE Bicycles. “Even with a tough economy, Interbike is the place to be. Last year at Interbike we successfully launched the Breezer line of commuter bikes, and this year we are looking forward to a successful relaunching of Breezer mountain bikes as well.”

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