KORBACH, GERMANY – Continental Tires AG has appointed Brett Hahn to the newly-created position of North American Brand Manager for its Bicycle Tire Business Unit.
Industry Veteran Hahn-formerly General Manager of Yeti Cycles, Inc. and National Sales Manager for Continental’s U.S. Distributor, Highway Two, LLC, has been extensively involved in both Sales & Marketing and Product Management roles of the industry for nearly 20 years.
Continental AG’s Director of the Two Wheel Tires – Business Unit, Juergen Marth stated, “We have been working with Hahn since 1999, and his understanding and contributions to the brand and market position of Continental in the North American market have been highly valued – we look forward to working with him to further develop Continental’s position in North America.”
As Brand Manager, Hahn will focus on marketing management, press relations, event support, product development and OEM sales support directly with the Marketing and Product Teams of Continental AG.
Hahn stated, “I am thrilled with this opportunity to continue working from the cycling-mecca of Durango, CO, while leveraging the 9 years of equity I have built with the Continental brand.”