July 22nd, 2008 by 
thien
“How many times have you found yourself in need of a tube, flat repair kit, or pump and the local bicycle shop was closed?”
On July 1st, Trek installed the very first Trek Stop in front of Machinery Row Bicycles in Madison, Wisconsin. It didn’t take long before it caught the attention of locals and bloggers a like, and word of mouth spread. What is a Trek Stop you might ask? The Trek Stop is a vending machine for basic bicycle parts, anything from patch kits, spare tubes and chain lube to water bottles and energy bars and gels. The kiosk sports a bike repair stand and floor pump to aid in the repair of a flat or perhaps a busted chain. If you’re not sure how to repair your bike, a video in the kiosk will serve as a guide for minor repairs such as flat repair.
The lone kiosk in the pilot program sits outside of Machinery Row Bicycles in Madison (the largest metropolotian city closest to Waterloo, Trek’s headquarters). And is slated to run for the remainder of the summer before Trek evaluates it’s success.
We caught up with Rebecca Anderson, director of advocacy for Trek’s ‘One World, Two Wheels’ campaign and Michael Hammond, Trek Design Engineer to find out more about the program.
What prompted the Trek Stop program?
Rebecca - Trek Stop is not meant to replace a local bike shop, but rather just be an extension of one. Auto drivers have all sorts of support from service stations to tow trucks but there isn’t much for cyclists so the Trek Stop is meant to help fill a gap.
Michael - Trek Stop is a direct result of user research. Trek’s ACG and Industrial Design groups spend a lot of time talking to real cyclists to understand needs. With the data we get from our users, we generate new concepts - some of the concepts go to production, some do not.
How long is this pilot program slated to run for?
Rebecca - We’ll keep it running through August and figure and decide from there.
What will make it a success?
Michael - So far it has been success. Its everywhere on the blogs, etc. The response has been all positive, people are excited. People understand it, just as you need gas stations on a highway, you should have Trek Stops on a bike path. Every time I am at the trek stop and someone sees it for the first time I always hear, “Wow, that’s cool!”.
Any plans to roll it out in other cities, either as part of the pilot program or a more permanent program?
Rebecca - We’ve had inquiries about the Trek Stop from all over the country. We’ll evaluate the outcomes in September and decide what next steps should be but so far the feedback is very encouraging.
Michael - It is still unknown - We need to take all the research data from this first prototype and start to rethink the Trek Stop. What does it really need to be/what features are necessary? From there we can design Trek Stop 2.0 - and then implement these in other cities.
Is it Trek stocked, or LBS stocked?
Michael - Right now Machinery Row is stocking the machine and gets any profits from it. (They are also paying the electricity bill for it!)
We definitely like the concept of a vending machine kiosk for cyclists… This could be extremely useful if placed in the right places in many cities across the country. And the 24 hour availability should appeal to early morning riders as well as late evening riders… We’ll check back in with Rebecca and Michael in the fall to see what happens next, but so far, we like what we see.
Have something to add, or want to chime in with your thoughts? We welcome comments below!
July 23rd, 2008 at 10:51 am
that is awesome! i can’t wait to see more of those around.
July 23rd, 2008 at 5:45 pm
I give big props to Trek for coming out with a program like this! I’ve had a few situations where one of these would have saved a ride.
I hope they decide to roll it out nationwide. With such a big dealer network, I’m sure they could get dealer support all over the country.
July 25th, 2008 at 3:01 pm
It’s a great idea, but I wonder if they’ll be able to deploy enough of them to make them worthwhile? It would be great to have one in front of the LBS for when they’re closed, but to really make them like gas stations for the stranded cyclist you’d need to have them every couple of miles along bike routes. You might have trouble getting municipalities to agree to that density, and then you’d have trouble getting your investment back, even if you did charge ‘convenience store’ prices.
July 28th, 2008 at 5:26 pm
I think these are a brilliant idea! I’d like to see corporate america pick up on these for their bike-commuting employees — it would also be great to have these at rapid transit stops, etc.
If I were an LBS I would look at these as a way to extend my reach into the community beyond the location of my shop — in other words, I’d want to put these in places where my shop isn’t…
July 29th, 2008 at 8:27 pm
that is a very kool ideo of trek to come out with. i am a younger cyclist that works at a bike shop that is closing down. and that will be good for people i think at least…
August 17th, 2008 at 6:16 pm
would be great to see one of these should be installed in every underground Metro station in LA and then promoted via the metro buses. there is a distinct lack of bike shops for the average daily commuter, and those that do exist cater to the $3000 carbon whatever buyer.
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