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Wilier Triestina USA Announces Cento1 Version Customized for Shimano Di2

Reigning World Champion Cento1 Integrates Award-Winning Electronic Groupset

Atlanta, GA – Wilier Triestina USA has announced the special order availability of its reigning World Road Champion model, the Cento1, in a version modified specifically for use with Shimano’s acclaimed electronic drivetrain, Dura-Ace Di2. The Cento1 Di2 frameset boasts the same superlight 46Ton carbon monocoque construction and performance features, while enhancements have been implemented in the form of internal routing for wiring that connects the Di2 battery with its electronic shifters and derailleurs.

“While performance was the key pursuit in the development and use of the Shimano Dura-Ace Di2 electrically actuated shifting system, the side benefit is the freedom and creativity afforded frame makers with respect to cable routing,” explained Devin Walton, Director of Media Relations for Shimano North America. “Wilier’s new frame design takes advantage of that benefit and with the special accommodations for the battery pack creates historically sought-after integration of frame and controls without any impact on shifting response.”

Angelo Cilli, Wilier Triestina USA co-owner and founder, added: “We’re excited about the promising new age being ushered in by Shimano’s electronic groupsets for road and time trial bikes. In the past, attempts were made by other manufacturers to offer electronic shifting, but after extensive in-house testing we have become believers that this technology by Shimano has been refined to the point of being truly feasible and relevant. Campagnolo is promising release of its own electronic drivetrain in the near future, so it seems that the technology may finally be here to stay,” concluded Cilli.


Wilier Triestina USA Announces Bike Sponsorship of Pro Triathlete Kate Major


Ironman Champ & 3-Time Kona Podium Finisher Major To Ride Wilier Cento Crono in ‘09

Atlanta, GA (April 6, 2009) – Wilier Triestina USA officially announced its sponsorship of Ironman Champion and three-time Ford IM World Championship podium finisher Kate Major following IM 70.3 New Orleans on Sunday. It was there that Major competed for the first time atop Wilier’s Cento Crono time trial bike just days after taking possession of it, finishing eighth. She had met with the bike’s designer, acclaimed aerodynamics and biomechanics expert John Cobb, last week in San Diego to be positioned on her new ride. The Cento Crono is one of three bikes Wilier Triestina supplies to European professional cycling team, Lampre, whose riders took both the World Road Championship title and silver medal last fall.

Sponsoring athletes who will represent Wilier on the world stage of professional triathlon is something Wilier’s North American distributor takes very seriously. “As with our decision some months ago to sponsor Ironman Champion Chris McDonald [1st at Superfrog and 13th at New Orleans],” explained Wilier Triestina USA co-owner Angelo Cilli, “we not only want strong athletes representing our brand, but likeable individuals with unquestionable character. I know I say this often and it’s true: our brand is dear to us. So sponsoring an athlete like Kate Major is ideal; a champion who appreciates the design sophistication of the Crono and can showcase what it’s capable of.”

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Wilier Triestina USA & Pro Triathlete Chris McDonald Join Forces In 2009


Italian Bicycle Manufacturer Announces Its Sponsorship of Ironman Champ McDonald

Atlanta, GA – Designed by internationally-acclaimed aerodynamics consultant John Cobb for Italian bicycle manufacturer Wilier Triestina, the Cento Crono time trial bike has officially entered the ring of professional multisport racing. One of an arsenal of three top-end bikes utilized by the Lampre European professional cycling team, including reigning World Road Champion Alessandro Ballan, the Crono will be ridden by pro triathlete and Ironman Champion Chris McDonald in 2009. McDonald’s first event on the Cento Crono will be the bike segment of the Challenge Wanaka in New Zealand on January 17th.

The choice of rider to represent Wilier on the world stage of professional triathlon was an important one, explained Angelo Cilli, co-owner of North American distributor Wilier Triestina USA. “We didn’t just want a strong multisport rider and we didn’t just want a likeable personality – we wanted both,” elaborated Cilli. “Our brand is near and dear to us, so we wanted to find a champion who valued our heritage, as well as the revolutionary design of the Cento Crono. Chris is someone we respect as a rider and like as a person; what more could you want in a sponsored athlete?”

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