Cycling Fans Stay Up-to-Speed on JetBlue Airways with Access to Live 2009 Tour de France Coverage on VERSUS

• TV channel offered for sixth straight year through DIRECTV(R) programming -
• Bike fees waived for the month of July in celebration of the annual bike race -

NEW YORK — This July, cycling fans traveling on JetBlue Airways (NASDAQ:JBLU) will stay up-to-speed with the most talked about competition of the year as the airline gears up to offer a dedicated channel to VERSUS, the exclusive television home of the Tour de France in the U.S., for the sixth straight year. Beginning Saturday, July 4, at 9:30 a.m. ET, VERSUS’ coverage of the grueling, 23-day contest will be available on channel 37 of JetBlue’s personal seatback televisions, in addition to its signature lineup of 36 channels of live DIRECTV(R) programming. To celebrate the race, JetBlue is also waiving its $50 bike fee (a) for customers traveling from July 1 to July 31, 2009.

“We continue to find ways to make the trip on JetBlue as enjoyable as the destination for our customers, and that means giving them more than the other guys — whether it’s a free checked bike to celebrate the race, more legroom, more free snacks and drinks, better customer service or more access to the most-talked about sporting events of the season,” said Sam Kline, senior analyst of Product Development for JetBlue Airways. “A lot can happen in the world of cycling on a six-hour long haul flight, but thanks to our live satellite TV programming and our dedicated channel for VERSUS this July, our customers won’t miss a minute of the action.”

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For the First Time Ever, VERSUS will Air Live Weekday Coverage of the United State’s Top Cycling Event and Lance Armstrong’s Second Race of the Season

NEW YORK, N.Y. —VERSUS, the network that celebrates real competition and the home of professional cycling in the United States, announced today it will air wall-to-wall coverage of the fourth annual Amgen Tour of California, Lance Armstrong’s second race of the 2009 cycling season. Now in its third year of televising the race, VERSUS will air all nine days of the event, including live coverage of the middle stages for the first time, beginning February 14 at 5 p.m. ET.

The recently expanded 750-mile, nine-day race from Sacramento to San Diego County will feature the world’s top professional cyclists and teams including: Lance Armstrong in his first Amgen Tour of California competition, two-time defending race champion Levi Leipheimer and top U.S.-based teams Garmin-Slipstream and Team Columbia-Highroad. VERSUS’ on-air broadcast team of Phil Liggett and Paul Sherwen, the undisputed voices of cycling, will call all the race action.

“The Amgen Tour of California has become one of cycling’s most prestigious events and we’re excited to offer cycling fans nine straight days of all the intense competition the race usually delivers,” said Jamie Davis, President of VERSUS. “With strong U.S.-based teams and Lance Armstrong competing in the race for the first time, it is undoubtedly a marquee year for the race and we’re extremely proud to be able to showcase each weekday stage live for the first time.”

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The Tour De France is one of the most intense and grueling events in all of sports!

VERSUS, the exclusive cable television home of the Tour De France, is celebrating clean competition with “Take Back the Tour”. The campaign was created to champion the riders who compete clean, while giving a platform and a voice to the passionate fan base that supports them.

Check out Bob “Bobke” Roll give his thoughts on the Tour and answer questions from viewers on Versus TV. Check your local listings or http://www.versus.com/tdf for more details

ASK BOBKE Question…
“What makes a perfect team? How many climbers, sprinters, all-around riders? How many young versus experience riders?”
-Brad Benson