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Rudy Project Launches the Slinger Helmet, Company’s Lightest Helmet

San Clemente, California - Rudy Project®, known worldwide as the cutting-edge manufacturer of cycling and triathlon helmets and eyewear, has now introduced the Slinger™, the company’s lightest Consumer Product Safety Commission (CPSC)-approved helmet. Premiered at Interbike and available to the public in March, the Slinger is expected to quickly position itself as a favorite of local clubs and professional athletes alike.

“Based on the overwhelming positive response we received at Interbike, we are really excited about the potential impact the Slinger will have on the helmet market in 2009 and beyond,” claimed Paul Craig, President and Co-Founder of Rudy Project North America. “When people came up to our booth at Interbike, I would hand them the Slinger and, every time, they had this bright-eyed amazement as they would bounce the helmet in their hands and exclaim how light it is.” In a market that yearns for distinction and value, Rudy Project has positioned itself as an innovative force by creating a light and compact helmet that adheres to the most stringent safety standards and offering it at a mere $100 retail. The Slinger easily surpasses the competition in value by offering advanced features associated with a $200 helmet at half the price. Boasting enormous vents, this amazing product also includes a revolutionary new retention system.

The Slinger owes its extremely lightweight, impact-resistant shell to its In-Mold construction technology and features 13 massive vents that maximize airflow and ensures continuous internal ventilation. Another hallmark of the Slinger is its RSR retention system exclusive only to Rudy Project helmets. Easy-to-use and fully adjustable, this ratchet-based retention system allows for quick, on-the-fly adjustment with only one hand. Helmet adjustments are typically done multiple times at any point through a ride or race, making this feature appealing to all athletes.

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Rudy Project Kicks-Off Killer Promotion, Shakes Up Industry

Denver, Colorado - Consumer Package Includes Over $450 of Product for $220! Rudy Project will officially launch the “Rudy Project Gear Deal” - their most daring and innovative promotion to date - in March 2009. This promotion will give dealers the opportunity to offer a $220 package that holds over $450 in value, making it an irresistible deal for consumers in today’s economy.

“When I first proposed the idea of the ‘Rudy Project Gear Deal’ to friends and co-workers, their initial reaction was that it is an incredible deal, but too good to be true,” exclaimed Paul Craig, President and Co-Founder of Rudy Project North America. “That’s the idea! I wanted to create something that was too good to pass up and create excitement in the industry, given today’s economic climate. I believe the ‘Rudy Project Gear Deal’ is the best deal out there and will give everyone the opportunity to utilize the best eyewear and helmets on the market and get people walking into dealers asking for Rudy Project.”

With the intention to make this promotion viral among consumers, Rudy Project will be placing millions of four-page inserts in massive consumer magazines like Bicycling, VeloNews, BIKE and countless regional athletic papers including those within the National Sports Network. So, not only will consumer buzz be created at the grassroots level, but also through key advertisements within the largest recreation and competition publications in the industry.

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