PV Bicycle Center, the newest Specialized Bicycle Concept Store in the US, has invited 8 time California Elite State Champion Josh Horowitz to provide a fascinating presentation on sports psychology Sunday January 11 at 5:00. The new location, open just 40 days, has already become the central meeting point of enthusiasts and casual riders alike. Owner Steve Bowen has a goal: “We want to have at least one event every weekend besides our regular rides that will help to inspire the bicycling community to ride more for recreation, transportation and sport.”

“We have become a major sponsor of the Liquid Cycling Team, and this Sunday prior to Josh’s talk PV Bicycle Center will be presenting each member of the team with a Specialized Bicycle Tarmac Pro for the coming season. Anyone who would like to meet the members of the team is invited to come at 3:00.”

Liquid Cycling Team members receiving the new Specialized Tarmac Pro’s that day will be, in addition to team owner Josh Horowitz: Marco Rios: Winner of Superweek 2007; Justin Kerr: Winner of Te Anau Stage of 2008 UCI Tour of Southland; Abe Taylor: Former pro riding for Colavita Bolla and Marco Polo; Tommy Nelson: Experienced Cat 1 Rider; Mitch Gans: 2008 Junior National Track Champion; Matt Landen: Experienced Cat 1 racer; Ashley Knights: Super talented, newly upgrade Cat 1; Danny Kam: Winner of 2008 Manhattan Beach Grand Prix (Cat 2); and Travis Wilkerson: Experienced Cat 1 - Team Director.

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Bicycling has become a major adult sport over the past 20 years. However, the men are having most of the fun. PV Bicycle Center is opening a new store with the goal of attracting more women to the sport. The networking begins November 21 at 7:30 pm

Specialized Bicycle Company is sending its Designs for Women demo team to offer a clinic on cycling from the woman’s point of view. Diva Night will take place at the brand new PV Bicycle Center store in Rolling Hills Estates. There will be plenty of opportunity for those who attend to establish new friendships and set up future meetings, rides, or events. Refreshments will be served. Pro cyclist Anna Lang from Aaron’s Pro Women’s Cycling Team will lead road rides Saturday and Sunday morning, and the women’s demo trailer will also be available from Friday through Sunday for test rides on the full line of Specialized women’s bikes.

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Cyclists from Southern California and all over the world visit the Palos Verdes Peninsula area to enjoy the great roads and trails and the amazing ocean views. PV Bicycle Center now adds another great reason to visit this part of LA’s South Bay.

The most difficult part of riding a bicycle in the Palos Verdes Peninsula is staying on the road. Not because the roads are poorly paved. They are beautifully groomed and maintained. Not because of irate motorists who don’t want to share with those who are motor-free. PV residents are well known as being at peace with runners, cyclists, and horseback riders. And not even because of the hilly, winding terrain, since most of the roads are wide and well banked. The difficulty comes because your are distracted by the unparalleled vistas and spectacular seaside panoramas, not to mention some of Southern California’s most amazing homes.

Now, adding to this idilic bicycle world is the newest Specialized Concept Store in the US, PV Bicycle Center. Into this extraordinary community comes a cycling store so beyond the ordinary that it is the perfect fit for its environment. The careful design and plan of this retail jewel could only have been accomplished by an artist. In this case a musician who could carefully craft a melody into the chords and rhythms of the concerto that was already in place. Enter Steve Bowen, stage left.

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