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CÔTE D’AZUR CAP-MARTIN, FRANCE and WATERLOO, WI - Trek Bicycle today announced an all-new 6 Series Madone, the stiffest, lightest, and fastest Madone yet. Unveiled to the world against the backdrop of the Col de la Madone — the storied climb where seven-time Tour de France Champion Lance Armstrong has tested his pre-Tour fitness since 1998, and the climb for which the Madone is named — the new 6 Series Madone establishes a new benchmark for total performance, pushing the boundaries of road bike design and integration with a host of new technologies, including the latest addition to Trek’s proprietary OCLV Carbon family, OCLV2.
“The 6 Series Madone represents another major technological milestone for Trek,” noted Trek’s Road and Triathlon Brand Manager, Nick Howe. “We’ve been working on this project since before the release of our last Madone [in 2007], and have been through 70 design iterations before we had a product worthy of the Madone designation. To be able to introduce the bike in the place where it received its name is very special for us, and we’re excited about sharing it with the world.”
“There are new ideas integrated into this bike,” noted seven-time Tour de France Champion and Trek athlete, Lance Armstrong. “This is next generation stuff. The Madone has evolved, and we’ve ended up with something that’s the lightest, stiffest, fastest, best bike that I’ve ever ridden. I think there’s no doubt that the equipment we’ll ride in this Tour de France will be far and away the best equipment in the peloton.”
