Los Angeles – The new Adageo Energy Pro Cycling Team aims to build on the foundation of its highly successful grassroots programs, the Southern California-based Liquid Fitness/Adageo Energy Elite Team and the 400-member Liquid Cycling Club.

Adageo Energy, an Austin, Texas-based investment firm that capitalizes on high-growth, high-return opportunities in the energy sector, will sponsor the U.S.-registered, UCI continental professional team.

Team Director Josh Horowitz said Adageo Energy Founder and Managing Director Clay Womack has a long-term vision of success, as well as a firm commitment to run a clean program.

“A lot of the growth of this team to date – and moving forward – stems from his passion to promote the sport of cycling,” Horowitz said. “Clay and I have been developing this program for several years now and we have a long term plan to see it grow into 2011 and beyond.”

Horowitz said the squad continues to pursue a co-title sponsor. Ideally, it would be one that will benefit from the program’s long-standing reputation in Southern California.

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PV Bicycle Center, the newest Specialized Bicycle Concept Store in the US, has invited 8 time California Elite State Champion Josh Horowitz to provide a fascinating presentation on sports psychology Sunday January 11 at 5:00. The new location, open just 40 days, has already become the central meeting point of enthusiasts and casual riders alike. Owner Steve Bowen has a goal: “We want to have at least one event every weekend besides our regular rides that will help to inspire the bicycling community to ride more for recreation, transportation and sport.”

“We have become a major sponsor of the Liquid Cycling Team, and this Sunday prior to Josh’s talk PV Bicycle Center will be presenting each member of the team with a Specialized Bicycle Tarmac Pro for the coming season. Anyone who would like to meet the members of the team is invited to come at 3:00.”

Liquid Cycling Team members receiving the new Specialized Tarmac Pro’s that day will be, in addition to team owner Josh Horowitz: Marco Rios: Winner of Superweek 2007; Justin Kerr: Winner of Te Anau Stage of 2008 UCI Tour of Southland; Abe Taylor: Former pro riding for Colavita Bolla and Marco Polo; Tommy Nelson: Experienced Cat 1 Rider; Mitch Gans: 2008 Junior National Track Champion; Matt Landen: Experienced Cat 1 racer; Ashley Knights: Super talented, newly upgrade Cat 1; Danny Kam: Winner of 2008 Manhattan Beach Grand Prix (Cat 2); and Travis Wilkerson: Experienced Cat 1 - Team Director.

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