Interbike announces preliminary exhibitor and event info for its east coast trade-only, bicycle products testing event

SAN JUAN CAPISTRANO, Calif. - Interbike, producers of North America’s largest bicycle industry trade shows, today announced preliminary exhibitor and event information for its inaugural OutDoor Demo East, to be held at the Roger Williams Park in Providence, R.I.

Presented by SRAM Corporation and Jamis Bicycles, the October 21-22, 2008 Interbike OutDoor Demo East event currently has 40-plus key bicycle and accessory manufacturers scheduled to exhibit, representing close to 19,000 net-sold, square-feet of exhibit space. The exhibitor numbers are expected to grow as manufacturers continue to submit exhibiting contracts.

“This year’s OutDoor Demo East will be the first Interbike product testing event specifically serving east coast retailers,” said Andy Tompkins, Interbike’s show director. “The support the industry is giving in terms of the variety and depth of exhibitors, the special seminars, supporting events, and sponsorship is great. OutDoor Demo East will provide retailers and the media an opportunity to test new products, educate staff on new trends, and network with industry members all with a minimal amount of travel to get to the event.”

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Boulder Colo. - Alpha Q/True Temper, makers of super premium carbon forks, bars and stems ridden to victory by countless racers, has joined CrossVegas as a supporting sponsor. The international caliber cyclocross race takes place September 24th in Las Vegas during the Interbike tradeshow.

Vince DiMarino, Sales and Business Development Manager, announced the partnership and described the reasons behind the Memphis, Tenn. based company’s decision as ‘a natural extension of our love of competition. Cyclocross is a rapidly growing part of our business, and we want to be part of the spectacle that CrossVegas brings to thousands of Interbike attendees.”

Alpha Q will present the Wheelers and Dealers race, a cyclocross race for bicycle industry members with categories that include: retailer, manufacturer, importer, media, distributor and advocacy. The 30-minute race starts a full evening of racing and fun at the Desert Breeze Soccer Complex in west Las Vegas, a short distance from the famous “Vegas Strip.”

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Host city research and industry feedback confirms Las Vegas is the best return on investment for exhibitors and attendees of North America’s
largest cycling trade show

SAN JUAN CAPISTRANO, Calif. - After two years of collecting potential host city data and retailer, manufacturer and industry partner feedback, Interbike management today announced the trade show will remain in Las Vegas, and that they are currently finalizing an agreement with the Sands Expo and Convention Center to host the industry’s show for a minimum of three more years, beginning with the 2010 show.

“The decision to keep the Interbike show in Vegas comes after years of research and communication with our retailer attendees, exhibiting manufacturers and important industry partners,” said Lance Camisasca, Interbike’s industry consultant. “The data and communication we have collected, along with industry recommendations from organizations like the National Bicycle Dealers Association (NBDA) and Bikes Belong, confirm our decision to keep the show in Las Vegas.”

Keeping Las Vegas as the host city for the Interbike trade show came into question two years ago in preparation to renew the show’s contract with the Sands Convention Center, which expires with the 2009 show. Among other things, members of the industry were interested in seeing the show support a more cycling-friendly city, while maintaining the best return on investment for exhibitors and retail buyers.

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