While all the technologies including DoubleTap™, ZeroLoss™, and Exact Actuation™ remain unchanged, the brakes get a significant upgrade with a RED-styled skeletonized Dual Pivot design featuring spring tension adjust and center adjust. SRAM Force brakes lose weight, improve stopping power, and ease adjustability and set-up.

SRAM Force will be priced exactly as it was in 2009, $1399 (US) for the complete gruppo. Additionally, 2010 SRAM Force sheds 10 grams, weighing 2097 grams in the GXP version while reaching 1951 grams with the BB30 crank option (new for 2010).

Upgrades:

• Unidirectional carbon throughout
• Forged 6000 aluminum series parts
• Brakes – center adjust and spring tension adjust
• Bold graphics and anodized finish
• Greater value – more features, same price

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