Pro cycling legend Paolo Bettini is scheduled to appear at the 2nd annual Gran Fondo Colnago San Diego, a high performance Italian-themed century ride designed for bicyclists of all abilities.

Considered one of the best classics riders of all time, Bettini won several major titles in cycling, including the 2004 Olympic gold medal in Athens and road cycling World Championships in 2006 and 2007.

Thanks to event sponsor Briko, a leading manufacturer of cycling helmets, eyewear and apparel, Bettini will participate in numerous pre-event activities held throughout greater San Diego and he will preside over the ride on Sunday, March 7, 2010.

“We have partnered with Gran Fondo Colnago San Diego because it provides the ideal platform to reintroduce our brand to the American market,” said Carlo Boroli, president of Briko S.r.l. “With the presence of our spokesman Paolo Bettini, we will showcase our entire line of products and introduce our exclusive Paolo Bettini Collection of cycling apparel.”

All event participants in the ride will receive a custom Briko cycling jersey.

Bettini’s appearance coincides with many other activities affiliated with the Gran Fondo Colnago San Diego, southern California’s leading mass participation bike event. For more information about the event, or to register to participate, visit www.GranFondoSanDiego.com

About Gran Fondo Colnago San Diego
Held on March 7, 2010 the second annual Gran Fondo Colnago San Diego Bicycle Classic provides a taste of Italian cycling culture to more than 3000 cyclists, fitness enthusiasts and their families. From the stunning Ferrari automobiles that will lead participants onto the course; to the thrill of bicycling across the spectacular Coronado Bridge; to spirited competition to win the “King of the Mountain” awards; to an extensive consumer Expo with music, food and entertainment; the event is slated to offer San Diegans an unforgettable Italian-themed cycling experience! The charity beneficiary for the event is the American Melanoma Foundation.