Sport Beans Jelly Beans Go Natural at Interbike

New Formula, New Easier Open Packets

Fairfield, California - Sport Beans® jelly beans, introduced by Jelly Belly Candy Company and the world’s first sports performance jelly beans, are now made with all natural formula. Sport Beans are flavored with natural flavors from fruit juices, use colors derived from natural sources and are naturally sweetened with evaporated cane juice and are free of corn syrup. Interbike attendees will be able to taste the new Sport Beans at the company’s booth at Interbike September 23-25.

The popularity of the Sport Beans jelly beans among cyclists, triathletes, marathon runners and fitness buffs prompted the company to update the Sport Beans jelly beans line with new flavor and color profiles, plus new carb sources. Sport Beans are now made with tapioca syrup and evaporated cane juice replacing corn syrup and sugar.

The four refreshing flavors of Lemon Lime, Orange, Berry and Fruit Punch - formulated to energize the body during exercise - are made with lemon, lime, orange, raspberry, apple and grape juices.

Extreme Sport Beans, a caffeinated variety, available in watermelon and cherry flavors, made with real watermelon and cherry juices.

In addition the company is introducing a new easy-open bag with a resealable zipper. The improved bag makes it easier to dispense the Sport Beans while running, biking, hiking and climbing.

During Interbike Team Jelly Belly pro riders will make appearances at the booth and sign posters. Brad Huff, Will Routley, Matty Rice, and team director Danny Van Haute will be at the booth Wednesday 10 am - 5 pm, Thursday 11 am to 2 pm and Friday 10 am to 3 pm during Interbike. The first 50 people in line each day will receive Team Jelly Belly water bottles or T-shirts.

Scientifically formulated for sports performance, Sport Beans jelly beans provides carbohydrates for energy, electrolytes to maintain fluid balance and vitamins to help burn carbs and fat and protect muscles against oxidative damage.

Each of the six flavors of Sport Beans is packaged in 100-calorie single serving packets for portable power before, during and after exercise. The variety provided by six flavors allows athletes to select a favorite or to enjoy the range, escaping taste monotony.

Additional information is available from Jelly Belly Hotline (800) 323-9380 or at www.SportBeans.com.

Alliance will be launched at Interbike International Trade Expo with matching donations fundraising campaign

Portland, OR – KEEN Inc. – a leader in hybrid outdoor performance products, including footwear, socks and bags – is announcing a partnership with 88bikes Foundation. The non-profit dedicated to providing bikes to young people in developing countries is the newest KEEN Hybrid.Care partner.

“88bikes is an outstanding organization. Through the power of their all-volunteer staff and the donations that they raise, they have given more than 400 bikes to kids in refugee camps, orphanages and other challenging living situations in developing countries,” says Linda Tom, Marketing Manager at KEEN. “KEEN is proud to support their efforts. They are a perfect fit with our Hybrid.Care program, which partners with social and environmental organizations actively working towards the greater good.”

KEEN will launch the new partnership with 88bike at the Interbike International Trade Expo, which takes place September 23 to 25 in Las Vegas. As part of the launch, KEEN will match the first 100 donations to 88bikes. Donation will buy bikes for their 2010 initiative, which will focus on delivering bikes to children who have been rescued from human trafficking in several countries across a few continents. Attendees can come to the KEEN booth (#5231) for details about the donation program.

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Atlanta – Former professional cyclist and reigning Radweltpokal masters world champion Michael Carter will be an assistant director for Team Type 1 in 2010, the team announced Tuesday.

Carter raced from 1984 to 1993 and later directed the first China registered professional cycling team, the Marco Polo Cycling Team. In addition to competing in all three Grand Tours (the Tour de France, Giro d’Italia and Vuelta a España) the American’s career highlights include a victory in the DuPont Pro Cycling Championships in 1990 and third place overall in the Tour de Romandie in 1991.

At the age of 46, Carter remains a competitive cyclist and owner of his own coaching business. Last month, he won the 45-plus division of the Radweltpokal road race at the World Cup championships in St. Johann, Austria.

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Los Gatos, CA - Jenna Shoemaker, a rising superstar of the triathlon world, has joined forces with ROCKTAPE, the leader in kinesiology tape for athletes, to raise awareness and fund the fight against breast cancer.

October is National Breast Cancer awareness month and Shoemaker and ROCKTAPE are doing their part to raise public awareness of this disease. “Jenna Shoemaker has spent most of her professional career promoting Breast Cancer Awareness through her athletic accomplishments. ROCKTAPE is proud to continue our corporate philosophy of giving back to the community by working with Jenna in the fight against this devastating but detectable and treatable disease,” said Greg van den Dries, President of ROCKTAPE.

For the month of October, ROCKTAPE will be marketing a limited-edition design featuring the well-recognized pink ribbon. Designed by artist, architect and ROCKTAPE advocate Gordon Meehl, the tape will feature a series of large and small pink ribbons arranged in a pattern inspired by Jenna Shoemaker’s trademark argyle. Shoemaker and ROCKTAPE will donate 100% of profits generated from the sale of this limited-edition design to Breast Cancer Research.

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Interbike 2009 is fully underway, and we’ve got the 2009 blog up and rolling with News, Pictures, and Video! Check it out here >> http://reviews.roadbikereview.com/interbike

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Don’t forget to check out the Interbike 2009 Gallery here!

Los Altos, California – One of the main goals of the TIBCO Women’s Pro Cycling Team for 2009 was to be the top team in North America. After Sunday’s Atlanta Women’s 10K Classic, the final race of the NRC series, it’s official.

Team TIBCO has won the overall team classification of the USA Cycling NRC series.

“This was one of our biggest goals for this year,” said Team TIBCO founder and manager Linda Jackson. “Team TIBCO has consistently been the strongest team this season, winning the overall team classification of three of the biggest stage races in the U.S., and racking up numerous wins and podiums in NRC competition. We’re proud to have earned the NRC team title. To reach this level from such modest beginnings in 2006 is a testament to the dedication of everyone involved in the team, both on and off the bike.”

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Cape Girardeau, Mo. – Team Type 1 continued to put its mark on the Tour of Missouri Tuesday, thanks to another fine effort from Moises Aldape.

The Mexican donned the Michelob Ultra King of the Mountains jersey following the 102.4-mile (180.9 km) race from Ste. Genevieve to Cape Girardeau. Aldape beat Chris Anker Sorensen (Team Saxo Bank) on both of the designated climbs to tie the Dane on points (22). But Aldape earned the right to wear the jersey due to his higher position on the overall classification.

Aldape did slip from second to fourth, thanks to time bonuses awarded at the finish. He sits 12 seconds off the overall lead of Mark Cavendish (Team Columbia-HTC), who has won both stages of the race.

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Santa Rosa, CA - On the heels of signing some of the most established riders in the peloton such as Georges Hincapie, Karsten Kroon, Alessandro Ballan, Marcus Burghardt and Steve Moribito, BMC is reiterating its dedication to building a team of youthful talents by signing Mauro Santambrogio (25) from Italy and Alexander Kristoff (22) from Norway.

Cut his teeth in Italy
Mauro Santambrogio has been a professional since 2004. He turned professional with Team Lampre and has thus far ridden his entire professional career with the Italian squad. “Our two latest signings are both very interesting for our team,” Directeur Sportif John Lelangue explained. “Santambrogio will be a good addition to our stage race team since he is young, but he has already found a good deal of success racing in Italy. And to win in Italy is already quite an accomplishment he can be proud of.” Already friends with fellow new BMC arrival, Alessandro Ballan, Santambrogio is looking forward to being an indispensable member of the UCI Pro Continental Team team. “I have chosen to join BMC because I think it is the perfect team for me to work towards becoming a better rider and improving to another level,” Santambrogio said. “I believe in the philosophy of the team and I hope to participate in the top races so that I can compete against the best in the world.”

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Louis Garneau introduces the new Triathlon Elite Suit, pushing the limits of triathlon apparel technology and offers more speed.

The new Elite Suit is designed with an upper abdomen turbolator that keeps turbulence close to the body and improves the body sliding motion in water. The back of the thigh has an Ischio Stretch Zone constricted of Carbon Mesh to form a flexible zone that allows a better ease of movement while improving blood circulation. This zone allows provides comfort and breathability. This suit offer a great fit and follows body contour with design of several panels located in strategic places to reduce water resistance and improves hydrodynamics. The windtunnel tested Tritek fabric improves aerodyanmics for speeds ranging from 15 to 45 mph, and it also has a water repellent treatment to absorb less water.

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Come and join us for the 2nd Annual San Francisco Bay Area Bicycle Expo at the Cow Palace November 21, 2009.

Exhibitors include everyone from bike manufacturers, eco-friendly vendors, bike shops, teams, and advocacy groups.

We are currently scheduling various events, bike demos and shows highlighting a wide spectrum of the sport including:

• BikeStyle Fashion Show hosted by Momentum Magazine - www.momentumplanet.com
• BMX stunt show by the First Rule Collective - www.firstrulecollective.com
• Cross Palace Cyclocross Race produced by Bike Monkey Magazine - www.bikemonkey.net
• Vintage Concourse
• Massive Bike Swap
• Kids & Pixie Races
• And more!

Keep in mind the San Francisco Bay Area, the birthplace of mountain biking and is a hot-spot of everything bike related. Entrance fees and booth rates are very affordable, and can be tailored to fit your budget and schedule. This will also give you an opportunity to view 2010 lineup or sell your used goods.

Details:

• 75,000 square feet of space
• 7,000 attendance capacity
• November 21, 2009

  Get more details and follow the progress on www.SFBikeexpo.com
  
  events@rideSFO.com

  1-800-962-7497 or 1-510-832-2800

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