
Designs Envisioned by Riders Will Be Available to Public
FOOTHILL RANCH, Calif., - Oakley, Inc. today announced updates regarding the 2009 Tour de France and the concurrent worldwide release of JAWBONE(TM), a revolutionary breakthrough in performance eyewear. Details were provided on specific color combinations of JAWBONE crafted for Tour riders who will rely on the product’s new design technologies in competition. The company noted that the Oakley Custom Program (OCP) will allow fans to salute their heroes by selecting similar component color combinations.
“‘Science wrapped in art’ has been our aspiration from day one. The Tour de France presents a perfect platform for us to unleash our new custom JAWBONE eyewear,” said Colin Baden, president of Oakley. “Our Tour riders are absolute originals, each with a unique style and approach to life. The Oakley Custom Program lets them take this unbelievable optical instrument called JAWBONE and make it their own by choosing colors — not just for the main frame but for four component categories as well. Performance becomes art, and with JAWBONE eyewear included in our custom program, consumers will have the same freedom to build their own unique version of this innovation,” Baden concluded.
Oakley riders George Hincapie, Mark Cavendish and Oscar Pereiro chose Pearl White for the frame color and White for the stem sleeves of their custom JAWBONE designs. For the jaw component that locks the interchangeable lenses into place, Hincapie picked Team Yellow while Cavendish went with Polished White and Pereiro opted for Pearl White. A “bolt” component of Oakley’s new SwitchLock(TM) Technology turns science into an accent of style, and both Hincapie and Cavendish selected Pearl White for this part of the design while Pereiro went with Blue. Hincapie completed his custom frame with an Oakley icon in Gunmetal. Cavendish chose Yellow for the icon while Pereiro completed his red/white/blue theme with Team Red.

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