
MONTGOMERYVILLE, Pa. – Advances in advocacy, the growing number of successful bike share programs and the state of the economy were among the topics discussed by the more than 140 participants of last week’s Bicycle Leadership Conference (BLC). The 2009 BLC “Leading the Industry into the Future…,” presented by the Bicycle Product Suppliers Association (BPSA), was held April 15-17, at the Embassy Suites in Seaside, Calif.
“The cycling industry is poised to enter what we consider to be the ‘perfect storm’ for not only the growth of cycling but a paradigm shift in the functionality of a bike,” said John Nedeau, president of the BPSA and vice president of global sales for SRAM. “During this year’s conference, the industry was clearly optimistic about the solution cycling will be to so many of the challenges our society faces. Whether a bike is providing an alternative mode of transportation in a congested city or helping an individual maintain an active lifestyle, cycling is no longer just about skinny guys in Spandex.”
As part of the three-day conference, attendees participated in group bike rides, a golf scramble, networking events and multiple panel discussions. Noteworthy topics of discussion included advocacy, bike share programs and the economy.
Advocacy
A top-panel of national and local advocacy leaders demystified the process of and the potential for pending pieces of federal legislation (a potential new investment of nine billion dollars). The panel discussion addressed what the industry can to do to make sure future bills are bicycling-friendly and how to make sure that states spend the allocated money on bicycling. Visit here for a complete list of panelists.
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