Denver, Colorado - Consumer Package Includes Over $450 of Product for $220! Rudy Project will officially launch the “Rudy Project Gear Deal” - their most daring and innovative promotion to date - in March 2009. This promotion will give dealers the opportunity to offer a $220 package that holds over $450 in value, making it an irresistible deal for consumers in today’s economy.

“When I first proposed the idea of the ‘Rudy Project Gear Deal’ to friends and co-workers, their initial reaction was that it is an incredible deal, but too good to be true,” exclaimed Paul Craig, President and Co-Founder of Rudy Project North America. “That’s the idea! I wanted to create something that was too good to pass up and create excitement in the industry, given today’s economic climate. I believe the ‘Rudy Project Gear Deal’ is the best deal out there and will give everyone the opportunity to utilize the best eyewear and helmets on the market and get people walking into dealers asking for Rudy Project.”

With the intention to make this promotion viral among consumers, Rudy Project will be placing millions of four-page inserts in massive consumer magazines like Bicycling, VeloNews, BIKE and countless regional athletic papers including those within the National Sports Network. So, not only will consumer buzz be created at the grassroots level, but also through key advertisements within the largest recreation and competition publications in the industry.

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Bellingham, WA - Erin Baker’s Wholesome Baked Goods, creators of the Official Granola of Ironman, is now accepting applications for its all new 2009 Erin Baker’s Triathlon Team. The team will be comprised of 24 U.S. amateur athletes with Ironman and 70.3 Half Ironman races as the focus.

Erin Baker’s Triathlon Team will be supported by major sponsors throughout the race season,
including Kestrel Bicycles and Playtri Coaching Services. Kestrel will offer Erin Baker’s athletes
an exclusive sponsorship deal on its 2009 triathlon or road bikes. Playtri will be providing free
individualized coaching and support for each athlete with discounts on other services. Erin
Baker’s will be providing athletes with a monthly supply of cookies and granola, a complimentary custom team uniform and exposure on their website and other marketing materials. Other sponsors will be announced as details are finalized.

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Stage 8 top-five finishers:
1) Fränk Schleck (LUX), Team Saxo Bank
2) Vincenzo Nibali (ITA), Liquigas
3) George Hincapie (USA), Team Columbia-High Road
4) Rory Sutherland (AUS), Ouch Presented by Maxxis
5) Grischa Niermann (GER), Rabobank

Final General Classification:
1) Levi Leipheimer (USA), Astana
2) David Zabriskie (USA), Garmin-Slipstream
3) Michael Rogers (AUS), Team Columbia-High Road
4) Jens Voigt (GER), Team Saxo Bank
5) Thomas Lövkvist (SWE), Team Columbia-High Road

Check out the full Amgen Tour of California Coverage here…

Stage 7 top-five finishers:
1) Rinaldo Nocentini (ITA), AG2R La Mondiale
2) Hayden Roulston (NZL), Cervelo Test Team
3) Pieter Weening (NED), Rabobank
4) Markus Zberg (SUI), BMC Racing Team
5) Martin Elmiger (SUI), AG2R La Mondiale

Post Stage 7 Quotes - I don’t think this race has been given the credit it deserves. I personally that it has been world-class from the start in 2006
inaldo Nocentini (ITA), Stage 7 Winner
AG2R-La Mondiale
On the race overall:
“I have definitely been very impressed by the Amgen Tour of California. The mountains have been hard for me. I crashed on the second day and the rain has been hard, but I made good preparations, and for me, this victory was very, very important.” Read more here…

Two-Time Defending Champion Levi Leipheimer Retains Amgen Leader Jersey Heading into Final Stage of 2009 Amgen Tour of California
Fans in Pasadena came out in droves to witness the finish to Stage 7 of the 2009 Amgen Tour of California, which included five, five-mile laps on a very demanding circuit through the area surrounding the Rose Bowl. Read more here…

Post Race Press Conference Video -
Floyd Landis of Team Ouch Presented by Maxxis

Christian Vande Velde of Garmin-Slipsteam

Stage 7 Gallery -
kwc gallery - Santa Clarita to Pasadena

Keep an eye on our Tour of California Coverage for more to come from today!

Defending Champion Levi Leipheimer Races to Win Individual Time Trial in Solvang for Third Consecutive Year - Fans lined up ten deep in some places along the 15-mile individual time trial route in Solvang to welcome world-class cyclists from 17 professional teams for the critical Stage 6 individual time trial of the 2009 Amgen Tour of California. After completing the longest day of the race yesterday, the riders were faced with a course that was dominated by Levi Leipheimer (USA) of Astana for the third consecutive year. Read More here…

Post Stage 6 Quotes - I’ve won this race before and you really have to appreciate the work that your team does for you Read More here…

Tom Zirbel is the only domestic rider to crack the Solvang Time Trial Top 10 - By Lyne Lamoureux
Bissell’s Tom Zirbel improved his time trial result by a whopping 58 seconds over last year’s showing in the Solvang Time Trial at the Tour of California. Zirbelicious finished in seventh spot at 39 seconds off the fastest time of Levi Leipheimer (Astana) and was the highest placed domestic rider. Read More here…

Photo Galleries -
kwc gallery: Solvang Time Trial - See it here…

Check out some of the bikes the teams of the Tour of California are riding this week.

Some highlights-

More can be found on our Tour of California site…

For the second year running, the BMC Racing Team has earned an invitation to the prestigious spring race in northern France. “This is a perfect race for the team and we are really happy to be going again this year,” Directeur Sportif John Lelangue said. “It is a complete stage race in just three stages and always draws the top racers for every edition.”

BMC has kicked off the 2009 season touting a new ambitious multi-year plan which they hope will ultimately find them being competitive at the Tour de France. “We want to get into all the Hors Categorie races we can since they are all very important to our development,” Lelangue explained. “Invitations like this one are a good sign that the race organizers also believe in our ability to be competitive and add another dimension to their races.”

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• Mark Cavendish Sprints to Stage 5 Finish Taking Second Consecutive Stage Win in 2009 Amgen Tour of California - Read it here…
• Stage 5 Results - Mark Cavendish of Team Columbia-High Road Takes the Sprint, AGAIN - Read it here…
• Post Stage 5 Quotes - It was great to see so many people out watching the race - Read it here…

Photo Galleries

• kwc gallery - Stage 5 Visalia to Paso Robles - See it here…

The 2009 Amgen Tour of California continued on Monday with a start in the city of Sausalito that led the peloton over the Golden Gate Bridge before an exciting finish in Santa Cruz which led to a new race leader.

Ben Jacques-Maynes’ courageous ride in the Tour of California by Lyne Lamoureux
“With more than 100 miles to go in stage 2 of the Amgen Tour of California, Bissell’s Ben Jacques-Maynes joined nine other riders in a strong early break to try and win the stage in front on his hometown fans in Santa Cruz.” Read more here…

Levi Leipheimer Takes Overall Lead After Stage 2 of The Amgen Tour of California
The second stage of the 2009 Amgen Tour of California brought excitement to the finish in Santa Cruz, as two-time defending champion Levi Leipheimer (USA) of Astana was propelled to take second in the stage and also a 24-second overall lead. Read more here…

Follow us at http://reviews.roadbikereview.com/tour-of-california/ as there will be more to come as the race unfolds!

Giro is proud to announce a collaboration with Lance Armstrong and the Lance Armstrong Foundation. Four new special edition LIVESTRONG cycling helmets will be launched in April, 2009, with proceeds going to the Lance Armstrong Foundation. The Lance Armstrong Foundation unites people through programs and experiences to empower cancer survivors to live life on their own terms and to raise awareness and funds for the fight against cancer. The Lance Armstrong Foundation focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. To date, the Foundation has raised more than $260 million for the fight against cancer. Through our partnership with the Lance Armstrong Foundation, Giro is proud to be a part of the global fight against cancer.

Seven-time Tour De France winner Lance Armstrong said of the new LIVESTRONG Helmet Collection “I’ve had a relationship with Giro for the better part of twenty years. Giro has always been the company that’s led the way in terms of technology, safety and ventilation and all the things that are important to professional cyclists as well as amateur road warriors. It’s been great to be associated with such a leading company as Giro.”

Lance continued, saying “The support from Giro with the LIVESTRONG products, four different types of helmets means a couple of things to me. Number one, we appreciate the support; it helps us fulfill our mission in helping cancer survivors around the world. Also it’s another great symbol of what we should take more seriously when it comes to the cancer fight, the idea of prevention. So the simple act of putting on a helmet, just like you put on a seatbelt, just like we know not to smoke cigarettes, these are all preventative measures to help save lives, increase quality of life and ultimately make people feel happier and healthier. We really, really appreciate the support of Giro and look forward to working together for many years in the future.”

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